🥽 Use Virtual Fitting Rooms to Boost Conversion

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🗃️ What’s Shaping the Shelves?

Amazon is ending its "Try Before You Buy" service, which allowed Prime members to try on select clothing, shoes, and accessories before purchasing. The decision comes as a result of the service’s limited reach and the growing popularity of AI-powered tools on the platform. These features include virtual try-ons, personalized size recommendations, and enhanced size charts, which Amazon believes are helping customers make more confident purchasing decisions. Read more.

🧙 Retail Masterclass

In this episode, Oliver Ward, the CEO of Transcend, a revolutionary supply chain solution talks about how to stay competitive. He explains how Transcend integrates data-driven tools and streamlined operations to help retailers optimize fulfillment and stay competitive.

💡 An Everyday Market Hack - Use Virtual Fitting Rooms

To help increase conversions and reduce returns, consider integrating virtual fitting rooms into your online store. Virtual try-on technology allows customers to visualize how clothing will look on them, creating a more engaging shopping experience. This can help consumers feel more confident in their purchases, especially in the apparel and accessories category.

🧐 Shopper Insights

Online grocery sales have seen a significant uptick, according to this report. More consumers are opting for the convenience of online grocery shopping, with a surge in monthly sales. This shift reflects the growing importance of seamless digital shopping experiences, as retailers adapt to meet the needs of modern shoppers who prioritize time-saving options..

Retail Innovation

🏷️ Featured Brand - Kohl’s

Kohl’s is set to close 27 of its stores by April 2025, responding to underperformance in certain locations. The retailer’s decision comes as part of a strategy to streamline its operations and focus on high-performing areas. Despite these closures, Kohl’s remains focused on boosting its overall retail presence and expanding its online and in-store offerings. 

🌱 Eco Trends

A survey found that 65% of British consumers believe that retailers should offer more reuse and refill systems. This growing demand for sustainable practices is pushing brands to rethink their packaging and product offerings. As consumers become more eco-conscious, many are advocating for retailers to adopt refillable containers and other solutions to reduce single-use packaging waste..

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