🎯 Smart Data, Smarter Strategy

April 14, 2025

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Mobile, Ads, and AI Are Reshaping FMCG Ecommerce—See the 2025 Outlook Now

New research from Semrush and Euromonitor International reveals what’s driving growth: mobile now accounts for 60% of traffic, display ads jumped 156%, and AI referrals spiked 1138%.

Explore what top brands are doing to stay ahead.

🗃️ What’s Shaping the Shelves?

A new wave of proposed tariffs by President Donald Trump is putting sportswear brands in the spotlight. If enacted, the tariffs could raise costs for major players like Nike and Adidas, especially for goods imported from China. Retailers in this segment may need to rethink pricing, inventory, and supply chain plans to protect margins. Read more.

🧙 Retail Masterclass

In this 60-Second Retail episode by BDO, retail leaders shared how data-driven decision-making is helping businesses adapt to inflation, labor costs, and changing consumer habits. The key takeaway: speed matters. Retailers need real-time data to make pricing, promotion, and staffing decisions fast, especially in today’s tight-margin environment.

💡 An Everyday Market Hack

Instead of broad national campaigns, try micro-campaigns tailored to specific store regions or local events. This boosts relevance, drives quick conversions, and helps test strategies before scaling.

🧐 Shopper Insights

According to Circana, year-over-year retail sales have remained steady into the summer. While categories like home improvement and electronics have seen minor dips, essentials and impulse buys are keeping overall numbers afloat. Retailers may want to double down on core SKUs and value messaging.

Retail Innovation

Auto retailer Stellantis reported a 10.1% drop in U.S. sales for Q1 2025. Brands like Chrysler and Dodge were hit hardest, while Jeep showed slight resilience. This signals shifting buyer behavior and a need to reassess dealership experiences and inventory strategies.

At an event hosted by George Washington University and Goodwill, leaders highlighted how most donated clothing still ends up in landfills—often overseas. Goodwill shared how it diverts 4.6 billion pounds of reusable goods each year through its 3,330 retail stores. The event encouraged retailers to rethink supply chains, reduce overproduction, and invest in circular solutions..

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