📱 Power of TikTok

January 10, 2025

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🗃️ What’s Shaping the Shelves?

Amazon has launched a new advertising service for retailer apps and websites, expanding its advertising reach beyond its own platform. This initiative allows retailers to integrate Amazon’s tools into their own apps and websites, enabling them to target and engage customers more effectively through Amazon’s data-driven ad tech. Read more.

🧙 Retail Masterclass - Power of TikTok

In this podcast episode, George Robinson, the Managing Director and Owner of SoSweet, shares how a Gavin & Stacey-inspired viral clip in 2020 marked the beginning of their success, enabling them to dominate TikTok Shop and boost foot traffic to their 16 retail stores. Their journey highlights the importance of authenticity, community engagement, and adapting to social commerce trends

💡 An Everyday Market Hack

Retailers can improve their online presence by optimizing their product pages for voice search. As voice assistants like Amazon Alexa and Google Assistant become increasingly popular, adapting your content to match conversational language can boost visibility and help you capture more traffic.

🧐 Shopper Insights

This study found that customer experiences in retail are largely shaped by personalized interactions. Retailers who focus on providing tailored shopping experiences through personalized marketing, loyalty programs, and customer service, see higher engagement and retention rates. It also highlights the increasing demand for seamless and personalized retail interactions.

Retail Innovation

GameStop is continuing its trend of closing underperforming locations across the U.S. As part of its strategy to restructure and adapt to changing consumer behaviors, GameStop is focusing on increasing its e-commerce and digital offerings. 

Tropical Water is leading the charge in sustainable packaging with its new line of 100% reusable aluminum bottles. The brand is committed to reducing plastic waste and offering consumers an eco-friendly option for bottled spring water.

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