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👨🏻💻 Power of Customer Experience
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🗃️ What’s Shaping the Shelves?
Miniso USA saw a remarkable 250% growth in its membership program in 2024, demonstrating the success of its localization strategy. By tailoring products and marketing to local consumer preferences, Miniso has strengthened its brand presence and customer loyalty in the U.S. market. This growth highlights the increasing importance of personalization and adaptability in retail. Read more.
🧙 Retail Masterclass - Power of Customer Experience
Shaz Kahng, an expert in retail strategy and customer experience, shares insights on how brands can unlock success by focusing on exceptional customer interactions. She emphasizes that customer experience is the key differentiator in today’s competitive market. From seamless omnichannel engagement to personalized services, brands that prioritize customer relationships can drive loyalty and long-term growth.
💡 An Everyday Market Hack
Retailers can enhance customer retention by implementing tiered loyalty programs that reward repeat purchases with exclusive perks. Offering early access to new products, personalized discounts, or experiential rewards encourages customers to stay engaged and keep coming back.
🧐 Shopper Insights
Valentine’s Day spending trends reveal key insights into consumer behavior in the U.S. and Canada. Surveys indicate that shoppers are increasingly looking for unique, personalized gifts, with experiences like romantic getaways and customized jewelry gaining popularity. Retailers that tap into this demand by offering tailored gift options and limited-time promotions can capture more sales during the holiday season.
Retail Innovation
🏷️ Featured Brand - Henkel
Henkel is divesting its retailer brands business as part of a strategic shift to focus on high-growth and high-margin segments. The decision reflects a broader trend of companies refining their portfolios to concentrate on core strengths. As Henkel moves forward with this transition, industry watchers are keen to see how the company reinvests in its premium and professional product lines.
🌱 Eco Trends
The Better Earth Farmer’s Fiber Retail Collection introduces a range of compostable plates and bowls made from BPI-certified molded fiber. Designed for durability and everyday use, these eco-friendly, U.S.-manufactured products are petroleum-free, PFAS-free, and microwave-safe. This initiative highlights the growing demand for sustainable tableware in retail.
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Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Hotel Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.