😂 April Fools’ Seafood Promotions Make Waves

🗃️ What’s Shaping the Shelves?

From clam spritzers to lobster lip gloss, seafood brands got creative this April Fools’ Day with quirky promotions. While humorous, these campaigns also highlight the growing trend of playful marketing to engage consumers and boost brand visibility. Read more.

🧙 Retail Masterclass

Retail leaders discuss the recent changes in U.S. tariffs, dubbed “Liberation Day,” and their impact on supply chains, pricing strategies, and consumer spending. Experts weigh in on how businesses can adapt and prepare for what’s next.

💡 An Everyday Market Hack

Retailers can amplify their reach by partnering with micro-influencers. These smaller-scale influencers often have highly engaged audiences and can create authentic connections with potential customers, driving sales more effectively than traditional advertising.

🧐 Shopper Insights

Stellantis reported a drop in U.S. sales for the first quarter of 2025, reflecting broader economic uncertainties and shifting consumer behaviors. Analysts point to evolving vehicle preferences and financing challenges as key factors in the decline.

Retail Innovation

🏷️ Featured Brand - Knix

Knix, the innovative intimate apparel brand, is set to grow its Canadian footprint through a partnership with luxury retailer Holt Renfrew. This move aims to introduce the brand to new high-end shoppers while strengthening its position in the premium market.

🌱 Eco Trends

Unilever has acquired the eco-conscious personal care brand Wild, known for its refillable deodorants and sustainable approach. The deal underscores the rising consumer demand for environmentally friendly products and Unilever’s commitment to sustainability.

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